"Create whatever causes a revolution in your heart!" - Liz Gilbert

I’ve spent the last 13 years writing professionally in a range of industries, starting out in journalism, moving into web content and then into advertising and public relations.

Over the last 6 years I have worked with agencies as a copywriter and strategist servicing some of the world's largest FMCG brands like Vaseline, Dove, Domestos, Knorr and others.

My clients enjoy working with me because I have a good blend of creative and strategic skills and have a knack for crafting wild ideas into real world campaigns and content.  

I have a passion for wellness and enjoy writing lifestyle content about stuff like holistic health, mindfulness, body positivity, minimalism.

I’m a tea-sipping cat-aholic who works fast and furiously. I love walking in forests and swimming in cold oceans. 

I’m also a singer-songwriter and have been writing and performing professionally for the past 20 years - but more on that here.

I’m a hardy and adventurous South African but right now I am happy to call the UK my home.