Written by Shan. London, UK. shannyblues@gmail.com. 

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Press releases that won't be binned...

 

Having spent the first part of my career working in media and the latter part in advertising and PR, I have a unique perspective on what both parties aim to achieve with a press release.

 

I am always keen to get to the heart of your story so you can share it with the world. 

Briefing that won't get missed...

 

Handing over your campaign to a partner to execute can be tricky - whether it’s an MC brief, radio, TV or influencer brief that requires some scripting to deliver the right tone, or a videographer or photographer brief to ensure your visuals tell the right story. 

 

I can help you make it simpler and clearer for your partners to tell your story. 

Articles that won't get skimmed...

 

As a major daily consumer of online content, I have one simple belief: If it's not interesting, engaging, helpful or insightful, then no one is going to read it.

 

The great headline and story angle is there. We just need to find it.

Crowdfunding campaign content that won't be ditched...

 

Crowdfunding is a whole new way to do business, but your campaign content can make all the difference between a fully funded project and a financial flop. 

My background in marketing strategy makes me an ideal partner to help bring these projects to life!

Web copy that won't get skipped...

 

Web content shouldn't only be SEO-friendly. I believe it needs to have personality, be concise and engaging and sell the hell out of the product, business or project.

Let me play with your website words...

Editing and polishing without a hitch ...

 

Often a fresh set of eyes can make all the difference in crafting your most important documents and presentations so you can feel totally confident. 

I have proofread everything from newspaper articles to billboards to family and friend's emails and birthday cards!